Brand Marketing Manager

Brand Strategy & Planning

Lead the development of brand strategies and annual brand plans, outlining objectives, tactics, and performance targets.
Define and refine target consumer and trade partner segments; ensure marketing efforts are optimized to reach and resonate with them.
Drive key brand initiatives that effectively connect with target audiences across all relevant touchpoints.
Act as a brand ambassador across the organization, ensuring consistent messaging, visual identity, and positioning across markets and channels.

Innovation & Product Launch Support

Collaborate with Product Management and Business Development to create brand innovation strategies, including breakthrough concepts, new categories, and untapped market spaces.
Provide market insights and consumer data to inform product development and go-to-market strategies.
Lead the creation of compelling product launch campaigns to support commercialization and market adoption.

Integrated Marketing & Communications

Develop and execute fully integrated marketing programs utilizing the full marketing mix: advertising, promotions, PR, digital, events, and trade marketing.
Create channel-specific and audience-specific communication strategies for trade partners, A&D, hospitality, and showrooms.
Partner with Channel Marketing to ensure cohesive execution across Trade, GP, and eCom channels.
Oversee the creation and deployment of content across digital platforms, including websites, social media, and eCommerce channels.

Insights, Pricing & Promotions

Lead market research initiatives to gather consumer and competitive insights, translating findings into actionable marketing strategies.
Analyze shopper insights and sales data to recommend pricing objectives, strategies, and promotional guardrails.
Plan, execute, and measure targeted promotions to capitalize on key selling opportunities and improve market share.

Financial Management

Lead budgeting process for brand marketing initiatives, including advertising, promotions, and events.
Monitor ROI of campaigns and adjust strategies to maximize impact and efficiency.
Collaborate with Channel Marketing and Sales to align trade promotions and brand priorities.

People & Cross-Functional Collaboration

Partner with cross-functional teams (Sales, Product, Channel Marketing, HQ) to align strategies and deliver cohesive brand execution.
Provide guidance to team members and external partners, fostering collaboration and best-practice sharing.

Bachelor’s degree in Marketing, Communications, Business, or related field; MBA preferred.
8–10 years of marketing experience, with proven success in brand and channel marketing, preferably in the building products or consumer goods industry.
Experience managing brands with global or international exposure and understanding cultural differences.
Demonstrated expertise in integrated marketing campaign development and execution.
Proven ability to translate brand strategies into actionable marketing plans with measurable results.
Strong analytical skills to manage ROI, pricing strategies, and promotional planning.
Exceptional communication, presentation, and project management skills. Ability to work effectively in a fast-paced, matrixed environment.
Proficient in MS Office Suite and digital marketing tools.
20% travel required.

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